Hello and thank you for your curiosity

For the last 15 years, I've blended my love for storytelling with my passion for design. Whether it's creating brand platforms, integrated campaigns, people-first content, or highly engaging red carpet reviews (my friends can confirm), I always find the balance between the strategy and the meme to uncover culturally relevant insights that spark conversations.

My strength lies in crafting thoughtful, heartfelt, and visually captivating narratives. And if I can inject a little pop culture in my work, all the better. 

My approach empowers teams to bring their best ideas forward and fosters collaboration with stakeholders to bring a shared vision to life. With experience leading pitches, managing talent, and conceptualizing work that inspires awareness and action, I'm sure we can create something meaningful together.

Previously at the helm of Republik's creative team, I led work for progressive clients; managed a team of writers, art directors, and designers; and represented the creative department on the leadership team. My responsibilities included briefs, concepts and presentations, team development, workloads and processes, creative vision and culture, agency portfolio, pitching, and conferences. 

Experience

Creative Director

Republik
(2021—2025)

Contributor

Elle Magazine
(2021—2022)

Senior Copywriter
& Creative Lead

Youville Haussmann Park
(2020—2021)

Copywriter

Sid Lee
(2012—2020)

Proofreader

Grant Thornton
(2011—2012)

Expertise

Branding

Naming and product nomenclature
Signatures and manifestos
Tone of voice and style guides
Platform concepts and visual expression

Campaign ideation

Awareness campaigns
Inclusive creativity
Talent direction
Photo and video shoots

Employer branding

EVP and values
Talent retention ideation
Talent-driven recruitment campaigns
Platform concepts and visual expression

Content creation

Editorial positioning
Hero, hub, and hygiene ideation
Verbal and visual execution
Trends and opportunities

Education

Bachelor of Arts
Linguistics & Anthropology

McGill University
(2008—2011)

Bachelor of Arts
Year Abroad

Newcastle University
(2009—2011)

Diploma of Collegial Studies
Modern Languages

Dawson College
(2006—2008)

Contributions

Member of the Advertising Jury at the 2024 Marketing Awards

Panelist on the environmental impact of advertising

Speaker at the Infopresse Equity, Diversity and Inclusion Summit

Mentor for the Alliance for women in the creative industries