mmode

Unique is the new perfect

mmode is a non-profit organization whose mission is to help Quebec’s fashion industry prosper. This creative initiative included a city-wide stunt, rallying cry, manifesto, and content strategy that celebrated Montreal style in all its unique perfection.  

My role: Copywriting

Agency: Sid Lee
Creative Direction: Simon Chénier-Gauvreau
Art Direction & Design: Isabelle Allard