Miralis

Made with life in mind

High-quality materials, traceable sources, durable designs: Miralis offers kitchens that are made to last a lifetime.

To help fill its order book, this national campaign presents three stories that promote resistant, timeless, and customizable kitchens tested in real-life scenarios. While the kitchen industry typically draws from a pristine, almost sterile aesthetic, we sought to represent the colourful and imperfect realities of authentic homes.

My role: Creative Direction

Agency: Republik
Art Direction: Melanie Boucher
Design: Julia Klarskov
Copywriting: Magalie Shah
Photography: Virginie Gosselin
Set design: Sejour Studio