La Licorne is a Montreal theatre known for putting on plays that are relevant, realistic, and even crude; so true to life that there’s nothing fake about them.
Borrowing graphic and writing cues from the fake news genre, we produced a brochure in the style of a tabloid newspaper. We filled it with a series of fake news based on the real subjects of the season’s plays.
Agency: Sid Lee
Creative Direction: Yann Mooney
Art Direction: Alice Ware
Additional copywriting: Alain Forget
Mathieu Bouillon