Komo

Greentone set out to launch a premium cannabis brand. We gave it a sensory twist, using the brand name, visual identity, and product descriptions as opportunities to focus on the tasting ritual and journey.

Komorebi is a Japanese concept that knows no translation, representing the interplay between light and leaves as sunshine filters into a forest. In Hawaiian, Komo is an invitation to enter. 

Here, it’s a doorway to an enveloping sensorial universe.