Indyeva

Pay attention to the details

Women’s outdoor clothing brand Indygena renamed itself Indyeva, and needed a new platform to reintroduce itself to the public.

We centered our work around the idea of thoughtfulness, and invited both long-term and new customers to pay attention to the details. 

My role: Copywriting

Agency: Sid Lee
Creative Direction: Marie-Elaine Benoit
Art Direction & Design: Alice Ware