Indyeva

Pay attention to the details

Women’s outdoor clothing brand Indygena renamed itself Indyeva, and needed a new platform to reintroduce itself to the public.

We centered our work around the idea of thoughtfulness, and invited both long-term and new customers to pay attention to the details. 

Additional writing

Brand statements

Pay attention to the details that make a world of difference

Seasonal statements

Pay attention to the pitter-patter of rain
Pay attention to the sunlight filtering through

Internal statements

We pay attention to our people and our planet
We pay attention to how our clothes fit and feel