During the second wave of the pandemic, there was a reported 60% increase in calls to domestic violence helplines. Wanting to invest in a cause close to its heart, FTQ donated $400,000 to shelters across Quebec. Our team was mobilized to highlight this commitment, but above all, to ensure that domestic violence against women was discussed in a sensitive way.
Knowing that many victims hesitate to leave a violent home for fear of losing everything, we focused on highlighting resources rather than obstacles. “S’entourer pour s’en sortir” (Find support to find a way out) tells the story of how three survivors of physical, verbal, psychological, financial, and sexual violence found their way to women’s shelters.
Agency: Republik
Creative Direction: Marie-Eve Best
Creative Lead: Melodie Karama, Anne-Marie Brouillette
Art Direction & Design: Stephanie Savard
Copywriting: Melodie Karama, Florence Donati