We named and created the identity for a new clothing brand that aims to combat fast fashion with durable basics that can be worn for years, and to offer peace of mind with simple, comfortable outfits.
Alldayer refers to daily outfits that can keep up with your day-to-day; it’s go-to clothing for those on the go.
Agency: Republik
Creative Direction: Marie-Eve Best
Art Direction: Anne-Marie Brouillette
Design: Julia Klarskov